For independent beauty professionals
Website, Google search, advertising and video: I take care of your online presence so you can focus on your clients.
Work
Every project starts with a person, a craft and a clientele. Hover over the phones to scroll through the pages.
01 · Aesthetic treatments & shop
Teeth whitening & tooth gems · Geneva
A complete bilingual website for a teeth whitening centre: treatments, online and in-person training, a shop for professional gels, a blog and booking. Local SEO work to rank on Google in Geneva.
Visit the website →
02 · Salon & academy
Lash & brow studio · Carouge, Geneva
The website of a renowned salon for lash extensions, lash lifts and brow lamination, which also trains tomorrow’s professionals. Goal: showcase the treatments, fill the diary and sell online courses.
Visit the website →
03 · Brand & online shop
Lash extensions for lash artists
The online shop of a brand of professional lashes and tools. A refined visual identity, collections by technique, detailed product pages and a comparison table to help lash artists choose.
Visit the shop →
04 · Massage & wellbeing
Sports & therapeutic massage · Carouge, Geneva
The website of a sports massage therapist and former national-team athlete in judo and water skiing. A bespoke visual identity, full-screen video, online booking requests and a blog of articles optimised to rank on Google in Geneva.
Visit the website →
05 · Landing page
Sales funnel · Certified training
A page built for a single goal: turning a visitor into an applicant. Introduction video, proof, programme, FAQ and booking of a discovery call. Ideal for launching a course, a product or a seasonal offer.
View the page →
06 · Product page
Professional whitening gel · Sold to professionals
A dedicated page for a flagship product: results video, before/after slider, gallery of transformations, price grid and FAQ. Every button leads straight to the product in the shop, to sell more without weighing down the main website.
View the page →
07 · Personal training
Personal trainer & boxing coach · Geneva
The website for my personal training activity, which I now run part-time alongside my web work. A clear page presenting each offer, highlighting clients’ before/after transformations and driving bookings: built like my clients’ websites, to fill the diary.
Visit the website →08 · Mobile app
Fitness app · iOS & Android
A personal training app designed from A to Z: specifications, user journeys, mock-ups, App Store and Play Store listings, marketing visuals and social media carousels. A project that taught me to think through a brand down to the smallest detail.
View on the App Store →Video
I come to film in your salon, then edit and deliver Reels ready to post. A few examples made for Debo Beauty and DB Whitening: tap a video to watch it with sound.
½ day of filming, editing, subtitles, Reels formats
Services
Your website, your Google ranking, your ads, your visual identity and your videos: I handle your entire online presence. Take a single service or the whole package, and I’ll put together an offer that fits your business and your budget.
A showcase that builds trust and climbs on Google.
An elegant, fast, mobile-first website that turns visits into bookings.
Already have a website? I improve it, modernise it and keep it up to date all year round.
All the technical work so Google understands your website and shows it to the right people, close to you.
A dedicated page to sell a course, launch a product or promote a special offer.
Be seen where your future clients are looking: Google, Maps and Instagram.
Creating and optimising your business profile so you appear among the top “near me” results.
Ad campaigns set up to reach the right people, in the right place, on a controlled budget.
You know what each action brings in: visits, calls, booking requests.
An identity and content that make people want to book.
A consistent, recognisable identity, applied to your website, your Google profile and all your materials.
I come to film in your salon with professional equipment and handle all the post-production. You receive media ready to post.
Organic + paid search
Website, Google profile, advertising and video working together: one person, one consistent strategy, results you can track.
Pricing
No imposed package, no big quote up front. We start with the action that will have the most impact for you, you see the results, then we decide together what comes next.
Update and optimisation of your existing website
from CHF 290
Articles delivered with optimised images, keywords and links.
Filmed in your salon with professional equipment. Videos delivered ready to post.
Excluding ad budget, which you set freely.
Indicative prices in Swiss francs. Every project gets a personalised quote, free of charge, after we meet.
Who is it for?
Process
01
I come to learn about your business, your clients and your goals. I review your current presence: website, Google, Instagram.
02
You receive a premium booklet in your name, with a short video, my recommendations and a clear offer.
03
Website, Google profile, filming, editing: I do it all, and you approve each step. No jargon, nothing technical to learn.
04
Updates, SEO, campaigns, new videos: I remain your point of contact to keep your image evolving through the seasons.
Based in Carouge · Geneva
About
I help independent beauty and wellbeing professionals get found and chosen online: website, Google search, advertising and video.
I don’t come from an agency. A personal trainer since 2016 and self-employed since 2020, I know what it takes to run a business on your own: filling the diary, keeping clients coming back, handling your communication between two appointments. To grow my own business, I taught myself the web, then designed Featness, a coaching app published on the App Store, from the specifications right through to the store listings.
Today, the web is my main activity. I create and run websites for salons and brands in Geneva, such as Debo Beauty, DB Whitening, Gemella and Emma Wolfisberg, and I still coach part-time. I also work every day in a salon in Carouge: I know your trade from the inside.
One single point of contact, from the first meeting to tracking the results.
Contact
Tell me a little about your business. I’ll get back to you within 48 hours to arrange a first conversation, with no commitment.